And they were [therefore] followed in this world with a curse and [as well] on the Day of Resurrection. Unquestionably, ʿAad denied their Lord; then away with ʿAad, the people of Hūd.
They were then cursed with contempt and removed from Allah’s mercy in this world, and on the Day of Judgement they will also be without Allah’s mercy. Due to their disbelief in Allah, the Exalted, He distances them from every good and allows them to approach every evil.